About
The story of Progressive campaigns, how we got here, our challenges, and what we are doing to fix it.
Current State of Our Campaigns
A Rapidly Changing Landscape
In previous cycles, the ways to reach voters were fairly straightforward. Today, they are highly fragmented and in constant change. This is making voter outreach much more complicated, well beyond the capabilities of most down-ballot campaigns.
(Mostly) The Same Tactics
Campaigns are short-term boom-or-bust operations. Win or lose, shortly after Election Day, most campaigns and advocacy orgs close up and move on. This model naturally leads the next set of campaigns to just follow the same plan as before.
The growing cost of campaigns
In 2008, around $10B was spent on all state and federal campaigns. By 2020, that total was $24B. Our response to rising complexity, so far, has been to focus on raising more and more money but with very little attention to improvement.
Campaigns and evidence
There are very limited efforts to measure and understand the tactics that work (or don’t). These efforts tend to be post-cycle and never effectively alter the standard campaign plan.
No system to help campaigns improve
The short-term nature of campaigns makes them not well-suited for running increasingly complicated campaigns. Yet, our approach relies on them to work through the challenges and a growing plethora of tools on their own.
Our Mission
Our mission is to fix our broken approach to campaigns and lay the groundwork to win on Election Day through better campaigns at every level.
What we do
Identify new tools and tactics
We must start with the process of uncovering new tools and tactics that are having an impact and fostering those the use of these new tactics for the next wave of campaigns.
Build a measurement system
We have a multi-year plan to answer critical questions around voter behavior. We need to measure what tactics motivate a person to vote on election day. And that system must measure in real-time and in a constantly changing environment.
Support local campaigns + run tests
Next, we support state and local campaigns. First, we support them with funding. Second, we help them execute new promising tactics and test how these impact voter intent and actual behavior.
Usher an intelligent system for every campaign
Knowledge isn’t enough. Campaigns are short-term and fast-paced. What’s needed in that environment is a system that guides proactively. We coordinate with progressive-only tech providers to incorporate best practices directly into the tools that campaigns use. This approach makes it much easier for any progressive campaign, of any size, with any level of sophistication, to run an optimized campaign.
Lorem ipsum